Social-Media

SOCIAL MEDIA
CAPTURE A BRAND NEW AUDIENCE

commas Increase your reach for less, and connect with your audience in a whole new way with social media comma

Social media offers us a whole new world of possibilities for connecting and engaging a wider audience. Dynamic and up-to-the-minute, Social Media gives social-savvy businesses the oppurtunity to leverage off of current events and engage with a relevant audience in real-time.

Extend your online presence into the social space and take advantage of our highly focussed targeting and advanced campaign monitoring. Our highly qualified team are able to offer insightful and actionable feedback.

The OmniBrand team is constantly adapting to the trends to bring you effective social campaigns that generate both loyalty and revenue.

 Do you think that Social Media is all it's cracked up to be? Get started with our Fast Track or our Social Engagement Package and let the return on your investment speak for itself.

SOCIAL MEDIA
BRAND DISCOVERY EXCERCISE

Give your new business the startup it deserves, with a Corporate Identity package by OmniBrand:

  •   Differentiate your brand with our Brand Discovery Excercise
  •   Get a professional corporate logo that reflects your USP
  •   Recieve your Brand guidelines PDF to guide you to brand consistency
  •   Express yourself with beautifully designed Corporate Stationery
  •   Get credits towards high quality stock images
  •   Protect your Brand with Trademark Registration

  You can set the schedule for your project under payment options

THE SOCIAL KICK START
GIVE YOUR SOCIAL PRESENCE A KICK START

commas A warm welcome to the Social Media space commas

Social Media is now the top online activity1 with a global social audience of + 1.4 Billion people2. By harnessing these social platforms, brands are able to connect with more people on a more personal level, and in a cost-effective way.

 Still not convinced that you should join the revolution? Here are 10 more reasons why your business should go social.

The Social Kick Start package is a once off package that provides you with all the necessary background images, profile images and header images you'll need for the major social networks of your choice.

You will receive up to 25 personalised images, all in the correct file formats and images size for easy deployment, and we also provide you with a handy guide on understanding each social network, allowing you to take advantage of the strengths of each individual platform.

INCLUDED

Background images, profile images and header images for up to 5 social networks of your choice:

  •   Facebook
  •   Twitter
  •   LinkedIn
  •   YouTube
  •   Google+
  •   Pinterest

*Other social networks available on request

ALSO INCLUDES

  •   Setting up your social accounts (PDF)
  •   Social Media tips, tricks and best practices (PDF)

A great place to start

The Social Kick Start package is a once off package that provides you with all the necessary background images, profile images and header images for the major social networks of your choice. The images are provided in the correct file formats and images sizes for easy deployment.

  You can set the schedule for your project under payment options

  You can set the schedule for your project under payment options

THE FAST TRACK
GET YOUR BRAND INTO THE FAST TRACK

commas Get your brand out of the sidelines and into the fast track with our social Fast Track package commas

Up to 84% of millenials and 70% of boomers now say that social media influences their purchasing decisions3. The Fast Track is your ticket to increased website traffic, greater engagement, improved brand awareness and a huge return on your investment.

As with every project we initiate, the Fast Track begins with an online discovery excercise to determine your goals and establish a plan of attack and tone of voice.

INCLUDES:

  •   Setting up your social accounts (PDF)
  •   Social Media tips, tricks and best practices (PDF)
  •   Discovery excercise to determine goals and strategy
  •   Creation of social network adverts
  •   Monthly advertising campaign management
  •   Demographic, geographic and psychographic targeting
  •   Monthly advert assessment and optimisation
  •   Social connection buttons
  •   Split A/B Testing
  •   Trend monitoring
  •   Monthly reporting
  •   Full analytical goal and source tracking

  This package is best suited to complement social advertising budgets of between R2 000.00 and R15 000.00 p/m

  You can set the schedule for your project under payment options

  You can set the schedule for your project under payment options

THE SOCIAL ENGAGEMENT
THE COMPLETE MANAGED SOLUTION

commas The managed solution for the ultimate responsive, attentive social campaign. commas

The Social Engagement package is designed for businesses who wish to maintain an attentive, responsive social presence which will drive engagement through continuous user interaction and the use of impactful, visual social pay per click advertising.

OmniBrand will continuously monitor your social network presences, confer with your internal staff and engage with your visitors to drive your goals as a natural extension of your marketing team.

INCLUDES:

  •   Setting up your social accounts (PDF)
  •   Social Media tips, tricks and best practices (PDF)
  •   Management of social presence on up to 5 social networks
  •   Trend monitoring and reporting
  •   Social content planning and strategy
  •   Weekly social campaigns / specials / engagement
  •   Demographic, geographic and psychographic targeting
  •   Creation of social network adverts
  •   Monthly advertising campaign management
  •   Monthly advert assessment and optimisation
  •   Split A/B testing
  •   Monthly reporting
  •   Full analytical goal and source tracking

  This package is best suited to complement social advertising budgets of between R2 500.00 and R25 000.00 p/m

  You can set the schedule for your project under payment options

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FREQUENTLY ASKED QUESTIONS

What is provided in the Social Kick Start?

The Social Kick Start package includes the design of full set of imagery to setup your social network presences. The images include the necessary background and profile images for each network. The artwork will be provided at the correct dimensions in .JPG or .PNG file formats.

How much does a click cost?

The cost of a click is related to the popularity of targeting that your advert is appearing for. Your campaign will be configured to automatically bid to display your advert to maximise click throughs from interested parties. We find that clicks often range between R1.50 and R8.00 each depending on targeting options.

Where will my ads appear?

Google has numerous channels for marketing your ads. Your ad will be displayed above or alongside Google search results. The ads will also display in the results of search engines and content websites that Google own or are affiliated with, some examples are Google Search, Google Maps, Google Shopping, Google Images, Google Groups, Blogger, YouTube, Gmail, AOL, AskJeeves, About.com, Lycos, InfoSpace, Netscape, CompuServe, Earthlink, AT&T, Shopping.com and many, many others. Additionally, should you elect to, Google will display your adverts on its AdSense network which includes millions of websites that display AdSense adverts.

Why do you only offer Google and Facebook advertising?

We actually offer PPC advertising across Google AdWords, Yahoo Search Marketing, Microsoft adCentre (Bing Ads) and Facebook. This is representative of more than 98% of the world’s PPC advertising. However as Yahoo and Microsoft have not allowed geographic targeting for South Africa as yet, we’ve elected to not offer these as part of our standard packaged offerings. Should you wish to branch into these channels; please feel free to contact us.

What is demographic, geographic and psychographic targeting?

In order to maximise the relevance of clicks on your advert, it’s important to ensure that you only display your adverts to relevant potential customers. In order to achieve this we specify that your adverts get displayed relevant geographic locations, these days you can get very granular with this targeting, for example only displaying ads to people within 80km of Bloemfontein or East London.

Secondly, you can then refine your target market in terms of demographics, for example only displaying your advert to males between 18 and 35 years old. Then finally, you can look at psychographic targeting, honing in on interests for example displaying the ad to only people who are interested in motor racing or mountain biking. The result being the assurance that when someone clicks on your advert, the person is within your target market and the click is relevant.

Why should I pay for clicks, can’t my customers just find me on Google?

Firstly, sponsored results (adverts) for searches with commercial intent receive as much as twice as many clicks as organic search results due to their placing and emphasis, 53% of users click on the first result which always a sponsored ad. Secondly for search engine results on popular keywords it’s fairly difficult and often restrictively expensive to use SEO to get to the first page of the search results, 92% of users do not go past the first page of search results. Thirdly, by using PPC you have the opportunity of branching out of just the search results with the ability, should you wish it, to display your advert to billions of potential visitors across millions of sites.

Do people ever actually click on ads?

The short answer is yes; 53% of users click on the first result of a Google search, which is always a sponsored result (advert). In fact, sponsored results for searches with commercial intent get as much as twice as many clicks as organic adverts. Users have no issue with clicking on an advert if it is the most relevant result to their search.

How flexible will my campaign be?

Due to the nature of AdWords, you have a high degree of flexibility. With options to start and pause adverts on a moment’s notice and the ability to manipulate daily and campaign budgets on the fly. Additionally, you can create or delete adverts at any time. Google will never exceed your specified budget on a monthly basis.

How much should I spend?

The nature, cost and margin of your product or service offerings has a lot to do with your marketing spend. In order to assist with this, in very simplified terms, we would generally determine the optimal cost per click by looking at the margin of a product or service and divide by your average conversion percentage to determine the optimal cost per acquisition. We’ve found that small customers have had great success with PPC budgets as small as R1 500 per month.

Is there any contractual obligation?

There is no long term obligation; however we require an initial 3 month commitment. This is as we complete the time consuming campaign setup at no cost and also to ensure the campaign can be calibrated with some keyword and advert optimisation before judging the campaigns effectiveness.

What are the payment terms?

The management fees and monthly agreed campaign budget are billed up front on the 25th of each month.

Can I run an ad for a special that I’m running?

Absolutely, we encourage dynamic advertising. Changes to text adverts are made within the same working day and we require only 24 – 48 hours’ notice to create image and Facebook adverts.

Can I change my ads, if so how many times per month?

Your adverts will be assessed monthly and recommendations made in terms of changing, creating or removing adverts based on their performance. We have outlined the following guidelines per package in terms of advert changes:
The Express: Initial creation of up to 20 text adverts, modification or addition of up to 10 text adverts per month.
The Classic: Initial creation of up to 30 text adverts and 5 image adverts, modification or addition of up to 20 text adverts and 4 image adverts per month.
The Professional: Initial creation of up to 30 text adverts, 5 image adverts and 5 Facebook adverts, modification or addition of up to 20 text adverts, 4 display adverts and 4 Facebook adverts per month.

Additional advert manipulation to be charged at an hourly rate.

What is the ROI on PPC and how do I know if I’m achieving it?

The return on investment of pay per click advertising is based the nature of your product or service and the margins you make on sales. Additionally, it’s tightly associated with the conversion rate of your website. We can complete a cost of acquisition exercise to better determine and define your break even and profit points. With The Classic and The Professional PPC packages, we offer full analytical reporting which will track traffic sources, goals and conversions to tangibly measure the effectiveness of your PPC campaign.

What are conversions and how important are they?

A conversion is the act of steering a website visitor to complete a goal, be it buying a product, downloading a file, making contact via a contact form or even picking up the phone to call you. The primary goal of almost every commercial website is to turn visitors into customers and it should be paramount and central to any businesses online strategy. With powerful analytical software, we have the ability to track visitors and measure a websites successes in turning them into a customer. From there understanding where they came from, e.g. through a PPC advert, we can start to establish the effectiveness of an online marketing campaign.

Will ad blocking tools block my ads?

Almost no Ad blocking tools block sponsored search results on search engines. Thus, for the most part, your ad will not be blocked. However, one of the benefits of PPC advertising, is that you only pay when a user clicks on your advert and not when it’s presented or blocked.

NEED SOME HELP?
SPEAK TO AN OMNIBRAND CONSULTANT

When it comes to branding and websites, social media and marketing campaigns, it is definitely not a one size fts all business, so if you are feeling uncertain, feel free to speak to a trained OmniBrand consultant.

 +27 87 151 0315

 info@omnibrand.co.za

Do you have a question for us?

If you have any questions or suggestions, feel free to drop us a message.

10 GREAT REASONS WHY
YOUR BRAND SHOULD GO SOCIAL

commasSocial Media is now the top online activity1 with a global social audience of + 1.4 Billion people2 commas

  Boost Brand Recognition
Social Media is now the top online activity1 with a global social audience of + 1 . 4 Billion people2. By harnessing these social platforms, brands are able to connect with more people on a more personal level, and in a cost-effective way.

  Revenue
There are numerous ways to build communities within social media, and many options available for social marketers. Up to 84% of millenials and 70% of boomers now say that social media influences their purchasing decisions3. In a nutshell, social media is very good for business.

  Social media can boost website traffic and search engine ranking
Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Hootsuite on Twitter retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

  Attracting customers
Attracting customers Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalised social media campaigns to encourage them to stay.

  Research
Even if you think social media is not suited to your business or that you don't have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.

  Networking
Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.

  Recruitment
Some organisations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people. Search-engine discoverability Your website's ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimisation (SEO) strategy.

Resources:
1. Business Insider, “Social Media Engagement”
2. eMarketer, “Social Networking Reaches Nearly One in Four Around the World,”
3. IBM, “Customers Rewrite the Rules of Engagement,”

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SOCIAL MEDIA PORTFOLIO

EUREKA CENTRE

Established in 1996 and based in Centurion, Eureka Centre offers hypnotherapy treatment and relationship counselling in a tranquil environment.

They've helped hundreds of people overcome depression, rekindle their relationships, quit smoking and lose weight,

  See Eureka Centre on Facebook

SUCCESS SUMMIT

Success Summit is an annual summit aimed at mentoring young entrepreneurs to reach greater heights in business. After winning the award as South Africa’s Businesswoman of the year in 2011, Dr Nondumiso Mzizana turned her focus to the mentoring of young entrepreneurs and hosted the inaugural Success Summit in 2012. OmniBrand has been with them every step of the way.

LIFEBOAT

In 1998, Social Worker Thomas Dreyer set out to channel his unique approach to therapy into his own practice. For more than 16 years now, LifeBoat has been improving the quality of life for it’s clients with Life Coaching, Relationship Counselling and Family Therapy.

@OmniBrand

GET IN TOUCH

SANDTON:

Office: +27 87 151 0315
Email: info@omnibrand.co.za
4th Floor West Tower,
Nelson Mandela Square, Sandton

CAPE TOWN:

Office: +27 87 151 0315
Email: info@omnibrand.co.za
3rd Floor, 107 Bree Street,
Cape Town

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