Social-Media

ONLINE ADVERTISING
CAPTURE A BRAND NEW AUDIENCE

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Measurable pay per click advertising will assist your business in achieving tangible advertising return on investments. Specify a daily budget or a campaign budget to best suit your needs and your pocket.

You can configure your advertising to maximise clicks or focus on conversions. With full analytical capabilities it’s possible to measure your advertising campaigns effectiveness in terms of visitor acquisition and conversion.

 Do all the touchpoints of your brand come together to tell a cohesive story? At OmniBrand, we pinpoint a company's brand essence and communicate it through design.

Highly Targeted With keyword targeting, geographic restriction and demographic restriction you ensure that your results are only displayed in highly relevant search results and/or relevant AdSense pages.

You only pay when an interested user clicks on your advert, taking them to your website, meaning that you’re only spending money on pre-qualified leads. You can also specify your marketing channels, either the Google Search Network or the Google Display Network, or a combination of the two.

ONLINE MARKETING
BRAND DISCOVERY EXCERCISE

Give your new business the startup it deserves, with a Corporate Identity package by OmniBrand:

  •   Differentiate your brand with our Brand Discovery Excercise
  •   Get a professional corporate logo that reflects your USP
  •   Recieve your Brand guidelines PDF to guide you to brand consistency
  •   Express yourself with beautifully designed Corporate Stationery
  •   Get credits towards high quality stock images
  •   Protect your Brand with Trademark Registration

THE EXPRESS
PAY PER CLICK CAMPAIGN

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The Express pay per click package suits businesses who are looking to enter the realm of online marketing. Including a discovery exercise to determine the optimal campaign setup in terms of channel selection, demographic and geographic targeting, web site keyword analysis and creation of your text adverts.

To ensure maximum return on your investment, we kick off a Pay Per Click campaign with a discovery exercise to determine the optimal campaign setup in terms of channel selection, demographic and geographic targeting, web site keyword analysis and creation of your text adverts.

INCLUDES

  •   Google AdWords account setup
  •   Demographic and geographic targeting
  •   Initial discovery exercise and keyword creation
  •   Creation of text adverts
  •   Monthly campaign management
  •   Monthly advert assessment and optimisation
  •   Monthly keyword optimisation
  •   Split A/B testing
  •   Monthly reporting

  This package is best suited to complement advertising budgets of between R1 500.00 and R3 500.00 p/m

  You can set the schedule for your project under payment options

THE CLASSIC
PAY PER CLICK CAMPAIGN

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The Classic pay per click advertising campaign increases the reach of the advertising my supplementing text campaign with a visual campaign.

These image based or animated adverts are displayed across Google’s Display Network, leveraging off the brand image and making an impact visually.

INCLUDES

  •   Google AdWords account setup
  •   Demographic and geographic targeting
  •   Initial discovery exercise and keyword creation
  •   Creation of text adverts
  •   Creation of display adverts(images / animations)
  •   Monthly advert assessment and optimisation
  •   Monthly keyword optimisation
  •   Split A/B testing
  •   Monthly reporting
  •   Full analytical goal and source tracking

  This package is best suited to complement advertising budgets of between R3 000.00 and R10 000.00 p/m

  You can set the schedule for your project under payment options

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FREQUENTLY ASKED QUESTIONS

How much does a click cost?

The cost of a click is related to the popularity of targeting that your advert is appearing for. Your campaign will be configured to automatically bid to display your advert to maximise click throughs from interested parties. We find that clicks often range between R1.50 and R8.00 each depending on targeting options.

Where will my ads appear?

Google has numerous channels for marketing your ads. Your ad will be displayed above or alongside Google search results. The ads will also display in the results of search engines and content websites that Google own or are affiliated with, some examples are Google Search, Google Maps, Google Shopping, Google Images, Google Groups, Blogger, YouTube, Gmail, AOL, AskJeeves, About.com, Lycos, InfoSpace, Netscape, CompuServe, Earthlink, AT&T, Shopping.com and many, many others. Additionally, should you elect to, Google will display your adverts on its AdSense network which includes millions of websites that display AdSense adverts.

Why do you only offer Google and Facebook advertising?

We actually offer PPC advertising across Google AdWords, Yahoo Search Marketing, Microsoft adCentre (Bing Ads) and Facebook. This is representative of more than 98% of the world’s PPC advertising. However as Yahoo and Microsoft have not allowed geographic targeting for South Africa as yet, we’ve elected to not offer these as part of our standard packaged offerings. Should you wish to branch into these channels; please feel free to contact us.

What is demographic, geographic and psychographic targeting?

In order to maximise the relevance of clicks on your advert, it’s important to ensure that you only display your adverts to relevant potential customers. In order to achieve this we specify that your adverts get displayed relevant geographic locations, these days you can get very granular with this targeting, for example only displaying ads to people within 80km of Bloemfontein or East London.

Secondly, you can then refine your target market in terms of demographics, for example only displaying your advert to males between 18 and 35 years old. Then finally, you can look at psychographic targeting, honing in on interests for example displaying the ad to only people who are interested in motor racing or mountain biking. The result being the assurance that when someone clicks on your advert, the person is within your target market and the click is relevant.

Why should I pay for clicks, can’t my customers just find me on Google?

Firstly, sponsored results (adverts) for searches with commercial intent receive as much as twice as many clicks as organic search results due to their placing and emphasis, 53% of users click on the first result which always a sponsored ad. Secondly for search engine results on popular keywords it’s fairly difficult and often restrictively expensive to use SEO to get to the first page of the search results, 92% of users do not go past the first page of search results. Thirdly, by using PPC you have the opportunity of branching out of just the search results with the ability, should you wish it, to display your advert to billions of potential visitors across millions of sites.

Do people ever actually click on ads?

The short answer is yes; 53% of users click on the first result of a Google search, which is always a sponsored result (advert). In fact, sponsored results for searches with commercial intent get as much as twice as many clicks as organic adverts. Users have no issue with clicking on an advert if it is the most relevant result to their search.

How flexible will my campaign be?

Due to the nature of AdWords, you have a high degree of flexibility. With options to start and pause adverts on a moment’s notice and the ability to manipulate daily and campaign budgets on the fly. Additionally, you can create or delete adverts at any time. Google will never exceed your specified budget on a monthly basis.

How much should I spend?

The nature, cost and margin of your product or service offerings has a lot to do with your marketing spend. In order to assist with this, in very simplified terms, we would generally determine the optimal cost per click by looking at the margin of a product or service and divide by your average conversion percentage to determine the optimal cost per acquisition. We’ve found that small customers have had great success with PPC budgets as small as R1 500 per month.

Is there any contractual obligation?

There is no long term obligation; however we require an initial 3 month commitment. This is as we complete the time consuming campaign setup at no cost and also to ensure the campaign can be calibrated with some keyword and advert optimisation before judging the campaigns effectiveness.

What are the payment terms?

The management fees and monthly agreed campaign budget are billed up front on the 25th of each month.

Can I run an ad for a special that I’m running?

Absolutely, we encourage dynamic advertising. Changes to text adverts are made within the same working day and we require only 24 – 48 hours’ notice to create image and Facebook adverts.

Can I change my ads, if so how many times per month?

Your adverts will be assessed monthly and recommendations made in terms of changing, creating or removing adverts based on their performance. We have outlined the following guidelines per package in terms of advert changes:

  The Express: Initial creation of up to 20 text adverts, modification or addition of up to 10 text adverts per month.

  The Professional: Initial creation of up to 30 text adverts and 5 image adverts, modification or addition of up to 20 text adverts and 4 image adverts per month.

* Additional advert manipulation to be charged at an hourly rate.

What is the ROI on PPC and how do I know if I’m achieving it?

The return on investment of pay per click advertising is based the nature of your product or service and the margins you make on sales. Additionally, it’s tightly associated with the conversion rate of your website. We can complete a cost of acquisition exercise to better determine and define your break even and profit points. With The Classic and The Professional PPC packages, we offer full analytical reporting which will track traffic sources, goals and conversions to tangibly measure the effectiveness of your PPC campaign.

What are conversions and how important are they?

A conversion is the act of steering a website visitor to complete a goal, be it buying a product, downloading a file, making contact via a contact form or even picking up the phone to call you. The primary goal of almost every commercial website is to turn visitors into customers and it should be paramount and central to any businesses online strategy. With powerful analytical software, we have the ability to track visitors and measure a websites successes in turning them into a customer. From there understanding where they came from, e.g. through a PPC advert, we can start to establish the effectiveness of an online marketing campaign.

Will ad blocking tools block my ads?

Almost no Ad blocking tools block sponsored search results on search engines. Thus, for the most part, your ad will not be blocked. However, one of the benefits of PPC advertising, is that you only pay when a user clicks on your advert and not when it’s presented or blocked.

NEED SOME HELP?
SPEAK TO AN OMNIBRAND CONSULTANT

When it comes to branding and websites, social media and marketing campaigns, it is definitely not a one size fts all business, so if you are feeling uncertain, feel free to speak to a trained OmniBrand consultant.

 +27 87 151 0315

 [email protected]

Do you have a question for us?

If you have any questions or suggestions, feel free to drop us a message.

STRONG BRANDS BREAK
THROUGH THE MEDIA CLUTTER

commasNo matter how big or small your business, there are big benefits for businesses that get their corporate identity done rightcommas

  Wider Reach
The Classic pay per click advertising campaign increases the reach of the advertising my supplementing text campaign with a visual campaign. These image based or animated adverts are displayed across Google’s Display Network, leveraging off the brand image and making an impact visually.

  Fine Tuned Targeting
Demographic and geographic targeting is employed, as in The Express pay per click package with the addition of Ad exertions such as location based (Google Map) advertising and call from ad mobile advertising functionality.

  Split A/B Testing
Split A/B testing, keyword optimisation and advert optimisation and replacement are all standard features of the package.

Additionally, full analytical conversion tracking and goal based reporting will supplement the standard monthly reporting*

  Monthly Reporting
* Analytical reporting requires the implementation of Google Analytics on your website.

@OmniBrand

GET IN TOUCH

SANDTON:

Office: +27 87 151 0315
Email: [email protected]
4th Floor West Tower,
Nelson Mandela Square, Sandton

CAPE TOWN:

Office: +27 87 151 0315
Email: [email protected]
3rd Floor, 107 Bree Street,
Cape Town

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